My Creative Business Toolkit: The Video Edition
It's no secret that I LOVE technology and back in my college days, I won't say how long ago (Apple was just hitting the scene -- hint hint!) I was a programming major. I know, right!?
I’ve been sharing my creativity online for a while now and I often get asked about the tech tools I use to record.
It is so rewarding to merge my love of art and tech in my creative life and business and I especially find joy in teaching others the techie side of things.
We all know the world loves video. The very existence of YouTube can attest to that. I think that, particularly as artists and makers, video is the most effective way to express ourselves online.
Nowhere else is it possible to create such inspiring, personal content that’s easy to understand, easy to consume and easy to enjoy.
Today I thought I’d share a round-up of the tech tools that make recording high-quality videos EASY. Tweet That!
Loom is a free tool that allows you to record yourself and/or your screen directly from your Google Chrome browser. It’s brilliant for quick “how tos” and your videos are incredibly easy to share.
I’ve been using Vimeo to host my tutorials and workshop videos for years now. They offer a whole range of privacy settings, making it the the perfect platform if you’re planning to teach online classes.
People don’t often think of YouTube as a tool, but it’s fantastic for helping you reach a wider audience. As it’s a Google product, YouTube content will always show up towards the top of any search results… so don’t dismiss the idea of offering free creative videos.
For live streams and screen share videos
I like to have an external webcam to film my live streams as it really helps to upgrade the quality of your video. I also like to use an external microphone, as I find this makes my audio much clearer and crisper without any muffling or interference. My tools of choice are the Logitech C920 webcam and Rode Lavalier mic.
For art videos and online workshopS
My filming setup for art videos looks a little different. I use the Manfrotto 420B Combi Boom Stand for simple overhead filming, attached to it is my lovely old Nikon 5150 and Rode Videomic. These upgrade the quality of my videos even more, which is really important if they’re going to form part of a paid workshop. Back in the day, I used an old Sony Camcorder with tapes -- I just dated myself, didn't I?
It’s worth mentioning that while these are my favorite filming tools, you don’t need these to get started. You can use a smartphone or an old “point and shoot” digital camera in the beginning. You can use your inbuilt webcams and microphones.
Technology is nice, but it’s not your focus, creativity is. Don’t let your fear of not having the right tools stand in your way. Go for it and have fun!
Have a blessed day!