Staying social media savvy in your creative business
Social media has rapidly become one of the most important and effective ways to talk, and listen, to everyone around and I think this is especially true for the artist community. Never before have we had such unfiltered access to like-minded creatives. tweet that!
The problem is that there is just so much to think about.
Which apps or tools should you use? What is the best way to make your content visible?
I have tried a few (a lot!) of different things, until I found what works for me - here’s a round-up of my favorites.
Convertkit is the email marketing platform I use for communicating with my followers and customers. It’s a breeze to set up, and it charges per subscriber (instead of a flat rate), no matter how many times they sign up for your goodies!
I love Leadpages for their templates - they are tested and great at getting your audience to engage with your content, as well as being super simple to set up thanks to their easy-to-use drag and drop system. It’s perfect for things like creating sales pages, opt-in boxes and so much more.
This is the answer to scheduling all of your social media posts. I’ve tried a few different tools for doing this and SmarterQueue is by far my favorite. It’s much easier to use (and less expensive) than programs like Edgar, and it allows you to recycle posts (unlike tools such as Buffer). SmarterQueue makes it so simple to keep things organized; you can create multiple categories for your different types content and even pull in your blog feed so that you see great results fast.
I have to admit - I have tried way too many Instagram schedulers. After much deliberation, I decided that I liked Planoly the most, so now I use their paid plan. It has a beautiful dashboard and makes adding content straight from your desktop really easy. With the addition of stored hashtags, the ability to upload IG Stories and Multiple Images, it has made Instagram planning SO easy!
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Tailwind is a Pinterest scheduling tool - it gives you the choice between pinning things immediately, or scheduling pins to your boards for later. It’s very powerful and has a beautiful interface, and I’m only just touching the surface of its features here… but I can’t leave without sharing my favorite thing - that it gives me fun pin suggestions based on my history.
Another tool for Pinterest, I use this to help me repin my own posts in a ‘loop’ so that they are always being shared and ‘boosted’ to try and make them more visible.
Don't give up!
Sometimes it feels like the world of social media is overflowing, like there’s too much content, and there’s no way yours will ever be seen… but try not to give up. These tools will all help increase views, and ultimately engagement, giving you the opportunity to share your creativity far and wide.
Have a blessed day!