Although color can be really dependent on personal experience, there are still a series of universal emotions and concepts that are associated with each shade:
Pink: sweet, gentle, calm, loving, whimsical
Red: passion, fear, anger, power, desire, energy, determination, attention, warmth, intensity, excitement
Orange: action, enthusiasm, creativity, fascination, success, stimulating, change
Yellow: joyous, uplifting, open, warming, honor, intellect, disturbing, optimism
Green: relaxed, refreshed, natural, harmony, wisdom, faith, truth, sincerity, wealth, envy
Blue: tranquil, trustworthy, strength, serenity, focus, cold, wisdom
Purple: confidence, luxury, ambition, extravagance, magic, dignity, mystery, exotic, respect
Black: simplicity, elegance, standing out, prestigious, mystery, unknown, authority
White: positivity, purity, sense of space, light, perfection, neutrality
Grey: passive, practical, timeless, neutrality
Brown: comfort, friendship, natural, warmth, stability
If you want to create a particular feeling with your artwork, take a look at the lists above and pull out your symbolic colors accordingly.
As an extra fun touch, I’ve put together a quiz to help you figure out your color personality. Get started below!